Objective

The intent of this overview is to create an executable marketing plan for John Askew Homes that will drive significant results for the business. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your customers, increase your conversion rates, grow your business, and make the impact you desire.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts/ideas provided. It’s a launching pad for content creation. For a more detail copywriting service, click here.

To view your final BrandScript, click below.


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One-Liner

So many people dream of building a custom home, but they face an important decision of who to trust because it can be a potentially challenging process. At John Askew Homes, we've created a simple step-by-step process that helps them build a tailor-made home so they can create lasting memories.

**You don’t have to say this EXACTLY but what you say needs to be clear. This will help you get started. Memorize this. Let it sink in. The more you say it, the more natural it will be.


Narrative

Building a home that is tailor-made to fit your lifestyle should not be intimidating -- it ought to be a fun and exciting experience! At John Askew Homes, we know you are a busy and make many decisions every day. You deserve to work alongside a capable homebuilder who understands how to choose the perfect place to build your home, design a the exact layout, and help you select all the high-end features you desire so you can have everything you want built with excellence.

That's why we've spent over three decades building custom homes in Fort Worth and surrounding cities. Whether you are starting from scratch or you choose from our collection of plans that can be modified, as a Certified Master Builder, we've refined our proprietary process to make this the most comfortable experience you'll ever have.

To begin this process, all you need to do is schedule your initial appointment, and we'll take it from there. We call this the "Tailor-Made Plan.”

The Tailor-Made Plan:

  1. Schedule an Appointment

  2. Create Your Custom Build Plan (*which includes a proposed budget)

  3. Begin Creating Lasting Memories.

Imagine yourself in a beautifully built home that was made to fit your lifestyle in every way. You deserve this. We would be honored to help you, all you have to do is Schedule An Appointment. In the meantime, we've provided a resource that will jumpstart this process. It's called "The 5 Things To Avoid When Choosing A Homebuilder". Download this PDF resource so you can have a renewed sense of pride in homeownership and begin creating lasting memories for years to come.

**Think of this as a bank of words you can withdraw from. Be creative but stay close to the concepts and ideas provided here. If you need more help from a copywriting perspective, let us know!


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We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com