Objective

The intent of this overview is to create an executable marketing plan for B Loved Ethiopia that will drive significant results for the organization. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your donors, increase your influence, and see an increase in financial donations/sponsorships.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts provided. It’s a launching pad for content creation. For a more detail copywriting service, click here.


Coaching Audio File


One-Liner

One of the most impactful ways to change the world is by providing a community to orphaned children. The problem is, people don't know where to begin. Through our donation programs, we've created a simple way to give financially so orphaned children in Ethiopia can have a hope for the future.

**You don’t have to say this EXACTLY but what you say needs to be clear. This will help you get started. Memorize this. Let it sink in. The more you say it, the more natural it will be.


Narrative

Providing a hopeful future for undervalued children, specifically in another country, can be daunting. You spend hours trying to find the right organization, only to walk away empty handed and frustrated because there are so many options. Like you, we know that everyone has the right to a hopeful future and we are committed to seeing this happen in the lives of orphaned children. That's why we've spent 5 years providing care for 56 kids in the small town of Sodo, Ethiopia.

Here's how you can be involved:

1. Select Your Donation Type.

2. Submit Your Donor Profile.

3. See Lives Changed.

Your financial investment will provide homes, a nurturing family and a supportive community to these Ethiopian children. So, donate today and in the meantime, download the free PDF "5 Generosity Hacks (That Help You Create Social Change)". Stop the endless cycle of feeling like you don't do enough and begin to provide hope for children in Ethiopia.

**The downloadable PDF content is simply an example that can be used or replaced with anything that can provide value to your donors.

**Think of this as a bank of words you can withdraw from. Be creative but stay close to the concepts and ideas provided here. If you need more help from a copywriting perspective, let us know!


 

Website Review


We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com