Objective

The intent of this overview is to create an executable marketing plan for The Fluid App that will drive significant results for the business. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your customers, increase your conversion rates, grow your business, and make the impact you desire.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts/ideas provided. It’s a launching pad for content creation. For a more detail copywriting service, click here.

To view your final BrandScript, click below.


Downloadable Audio File of Coaching Session


One-Liner

Church leaders spend an excessive amount of time and money on technology that doesn't produce any results. We've created a suite of web-based communication tools that help make their job easier and, ultimately, increasing the engagement of the people in their church.

**You don’t have to say this EXACTLY but what you say needs to be clear. This will help you get started. Memorize this. Let it sink in. The more you say it, the more natural it will be.


Narrative

At The Fluid App, we understand that you want to be a resourceful church leader. You value communication, but you've been thrown into the world of technology -- which is a moving target. In order to improve the communications in your church, you need a suite of tools that can help you connect the people of the church without taking any more of your time or costing you a fortune.


For over the last 6 years we've helped 120 churches such as {INSERT CHURCH NAME}, {INSERT CHURCH NAME}, {INSERT CHURCH NAME}, connect people in a way that makes the most impact. You deserve to have the resources you need at your fingertips. That’s why we’ve created a suite of web-based communication resources that helps make your job easier and increases the engagement of the people in your church. You need to use technology, but it shouldn't be so hard.

Here's how you start making it easy again:

1. Choose A Plan - Not every church needs the same thing. You reach a unique community and you have a unique style of communication. Choose from one of the plans that fits you best. Are you starting a new church? There are special rates for you, just to help you get started.

2. Launch Your App - Launching your app is very easy. We have many different resources available that walk you through all the set up of your new app. Not to mention we are always available to help if you need something along the way.

3. Increase Your Church Engagement - Sit back and watch how the people in your church begin to engage with each other in more meaningful ways. You were a part of making that happen!

Still have some questions? We totally get that. Schedule a Demo today and we'll answer any questions you have. You can also download the free PDF, "Boosting Your Church Engagement Through Apps" so you can avoid the frustration of technology and be the resourceful leader you desire to be.

**Think of this as a bank of words you can withdraw from. Be creative but stay close to the concepts and ideas provided here. If you need more help from a copywriting perspective, let us know!


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We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com