The intent of this overview is to create an executable marketing plan for FWC Flooring that will drive significant results for the business. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your customers, increase your conversion rates, grow your business, and make the impact you desire.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts/ideas provided. It’s a launching pad for content creation. For a more detail copywriting service, click here.

To view your final BrandScript, click below.

Downloadable Audio File of Coaching Session


Finding the best flooring is an overwhelming process. It can be so complex that people settle for a floor they really don't want. We've created a simple process that helps them make the best choice so they can rest easy and enjoy their new floor.

**You don’t have to say this EXACTLY but what you say needs to be clear. This will help you get started. Memorize this. Let it sink in. The more you say it, the more natural it will be.


At FWC Flooring, we know you want to be a confident decision maker when it comes to taking care of your largest investment: Your Home or Business. In order to do that, you need to purchase flooring without the hassle of trying to figure out how. The problem is, you really don't know where to begin because the process is very complex. We believe that your time is valuable and finding the perfect flooring should not be so hard.

That's why, for three generations, we've helped thousands improve their flooring without the hassle of a complex process.

Here's how it's done:

1. Schedule Your Initial Meeting

2. Select Your Perfect Flooring

3. Sit Back, Relax, and Enjoy Your New Space

So, Schedule A Meeting. And in the meantime, download this free resource called, "3 Warning Signs Of A Bad Flooring Company". So you can stop wasting your time and instead experience the peace of mind you deserve.

**Think of this as a bank of words you can withdraw from. Be creative but stay close to the concepts and ideas provided here. If you need more help from a copywriting perspective, let us know!

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We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com