Objective

The intent of this overview is to create an executable marketing plan for Mop + Broom that will drive significant results for the business. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your customers, increase your conversion rates, grow your business, and make the impact you desire.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts/ideas provided. It’s a launching pad for content creation.

To view your final BrandScript, click below.


One-Liner

Most people struggle to find a cleaning company they can trust and one that understands how difficult it can be to maintain a clean home. By using our Cleaning Freedom Process, they'll create a peaceful environment in their home while taking back control of their life.

**You don’t have to say this EXACTLY but what you say needs to be clear. This will help you get started. Memorize this. Let it sink in. The more you say it, the more natural it will be.


Narrative

At Mop + Broom, we know that maintaining a clean home is hard due to the busyness of life. Your home should be the most peaceful environment that allows your family to thrive. We understand what it's like to have a family and keep everything together. You need a cleaning company that you can trust and creates a non-judgmental environment that supports your family lifestyle. Although we have all the intentions in the world to maintain order in our home, it doesn't always play out that way. That is why we have created the “Cleaning Freedom Process” to create a stress-free environment for you and your home.

Getting started is easy! All you do is:

  1. Schedule an Appointment

  2. Create a detailed cleaning plan

  3. Take back control of your life!

Schedule an appointment today, and in the meantime, download our "5 things to avoid when choosing a residential cleaning company" and start becoming the hero of your household.

**Think of this as a bank of words you can withdraw from. Be creative but stay close to the concepts and ideas provided here. If you need more help from a copywriting perspective, let us know!


We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com