Objective

The intent of this overview is to create an executable marketing plan for Pretty on Premises that will drive significant results for the business. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your customers, increase your conversion rates, grow your business, and make the impact you desire.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts/ideas provided. It’s a launching pad for content creation. For a more detail copywriting service, click here.

To view your final BrandScript, click below.


Downloadable Audio File of Coaching Session


One-Liner

When it comes to important events, women want to feel like they are at the pinnacle of their beauty. Through our Custom Beauty Sessions, they will be partnered with a Hair & Makeup artist who will enhance their beauty so they will be confident in who they are and how they look.

**You don’t have to say this EXACTLY but what you say needs to be clear. This will help you get started. Memorize this. Let it sink in. The more you say it, the more natural it will be.


Narrative

When it comes to the important events in your life, you deserve to be the most stunning woman in the room without sacrificing your natural beauty. To see that become a reality, you need to find someone you trust to make your hair and makeup look the best it's ever looked. The problem is, you have a hard time finding someone who can help you look the way you want. This can make you nervous or even feel frantic.

You shouldn't have to feel that way. Your natural beauty needs to be seen by all. Which is why, over the last 13 years, we've helped over 1000s of women feel confident in how they look through our Custom Beauty Sessions.

Here's how it works:

1. Schedule Your Appointment

2. Customize Your Beauty Session

3. Be Confident in Your Natural Beauty

While you're scheduling your appointment, we've created a free resource to help you. It's a downloadable PDF called, "7 Things To AVOID When Hiring A Hair & Makeup Artist." So you can stop wasting time in worry and stress and begin the journey to looking and feeling the best.

**Think of this as a bank of words you can withdraw from. Be creative but stay close to the concepts and ideas provided here. If you need more help from a copywriting perspective, let us know!


Website Resources

 

The Best Possible Example of a Website That Works

 

We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com