The intent of this overview is to create an executable marketing plan for The Fluid App that will drive significant results for the business. We used the StoryBrand Marketing Framework to guide our creation of the marketing content. This content will be used to increase engagement among your customers, increase your conversion rates, grow your business, and make the impact you desire.

Keep in mind, all of the content provided is intended for you to use directly AND create new content using the concepts/ideas provided. It’s a launching pad for content creation. For a more detail copywriting service, click here.

To view your final BrandScript, click below.

Downloadable Audio File of Coaching Session


This content is designed to be a short, clear, and concise statement of what you do. Say it how you feel is most natural, but don’t stray from its direction. The goal is to provoke intrigue so a deeper conversation about what you offer begins.


Moms are the #1 best resource to help their daughter as they are becoming teenagers. The problem is, she doesn't have a clear way to reach her little girl. By using the Treasured Study, she will gain the confidence she needs to create a safe, fun, and healthy connection with her tween daughter.

Your BrandScript “Script”

This content is designed to give you a filter to which you put all other content through. It’s clarity around what you are saying and the position you are taking as it relates to your product/service.


You love your daughter. We know that. We also know that you want to help your daughter during the most formative years of her life. In order to confidently do that, you need to have answers to specific mother/daughter questions. That's a challenge, especially if you don't know what questions to ask. This can leave you worried that you will not have a way to connect with your daughter as she navigates this important stage of life.

You deserve to be the first voice your daughter hears when faced with important decisions. Your daughter should feel safe, excited, happy, and loved. Like you, we want to provide a safe place where she can have her questions answered, enjoy life, laugh a little, and become everything she's designed to become with the #1 best resource available to her...you, her mom.

That's why we've partnered with organizations such as ParentCue and ThinkOrange to see almost 1,000 moms and daughters build healthy connections through a study called Treasured. This study is designed to connect moms and daughters with engaging content around topics critical to the preteen years: Identity, Body, Emotions, Friendships, Technology, and Faith.

Here's how you can get started:

1. Get The Treasured Study - This study is designed to connect moms and daughters with engaging content around topics critical to the preteen years: Identity, Body, Emotions, Friendships, Technology, and Faith. It includes everything you need: discussion questions, connection ideas, and more.

2. Join The Treasured Girlz Community - Moms, you are THE BEST resource your daughter has! You should have all the resources you need, even some that are free! Who doesn't like free!? By joining the community you'll receive a free PDF called, "20 Ways To Connect With Your Daughter" as well as access to more free downloads, blogs, podcasts, and more! Plus, we’d love to see you join our Instagram and YouTube communities!

3. Experience A Deeper Connection - You'll experience a deeper connection with your daughter, where you will provide a safe place for her to ask questions, have fun, and become the young lady she's meant to become.

We can't wait to hear the stories of how you stopped the endless loop of discouragement and built the relationship you and your daughter deserve.

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We’re Always Here To Help!

If there is anything else you need or if you have questions, email us anytime.

James Thorne, CEO — james@quirkadvertising.com

Chris Rivera, StoryBrand Coach — chris@quirkadvertising.com